BEHIND THE SCENES: JLO’S L’OREAL EVERSLEEK CAMPAIGN

L’oreal Paris premiered a new behind the scenes video featuring Jennifer Lopez on the set ofher EverSleek ad campaign. The TV shoot took place on November 13 and 14 in New York City and features Jennifer posing and reciting her lines.

Cyril Chapuy, L’Oreal Paris’ global brand president, told WWD that the inspiration behind the TV shoot was Jennifer herself:

“The script was written from Day One with Jennifer in mind. It was never just another commercial, it was designed for Jennifer’s personality. She is the one speaking directly to the camera, there is no voice-over and she speaks in her own words.”